SAGATIBA: TRUE BRASILIAN SPIRIT
How do you renew a brand without losing its soul?
The rebranding of Sagatiba, a brand from the Campari Group, was driven by the need to realign its identity with a new strategic direction—one that strengthens its authenticity and connection with today’s consumers. The main goal was to celebrate the brand’s “Brasilidade” (the true Brazilian spirit), expressing its energy and vitality in a fresh, modern way that resonates with a new generation of cachaça enthusiasts.
Through extensive consumer research, the team uncovered an innovative and meaningful approach—one that moves beyond clichés to explore the richness and diversity of what it truly means to be Brazilian.
The project encompassed a complete visual identity overhaul, logo refinement, redesigned bottle, and a comprehensive toolkit for points of sale—repositioning Sagatiba as a brand that honors its heritage while embracing the future with innovation and vibrancy. The result is a distinctive identity that sparks emotion, deepens engagement, and reinforces the brand’s role as a reference in the premium category.
@ CBA B+G + Luis Gustavo Bartolomei, Fernanda Varnum, Stefane Caroline, Luciano Semeria, Gabriel Fakri, Rafael Alves, Alex Diniz, Bárbara Almeida, João Nucci, Pryscila Falkenburger. © 2025. All rights belong to Campari Group and CBA B+G.
