[PT]
Oxygea é um hub de startups concebido pela @Braskem.
Oxygea é um hub de startups concebido pela @Braskem.
Com investimento de US $ 150 milhões, sua missão é impulsionar negócios inovadores em sustentabilidade e transformação digital.
Elaboramos, desde a sua estratégia de marca até sua tangibilização visual e verbal: sua personalidade empreendedora inspirou a criação de uma identidade impactante - com símbolos e supergráficos que capturam a essência vibrante e atual da marca. O naming também ficou por nossa conta: Oxygea remete ás ideias frescas renovadoras e duradouras.
[EN]
Oxygea Ventures is a hub of startups created by Braskem, a global petrochemical company. The mission of the $ 150 million dollar investment is to drive innovative businesses with focus on sustainability and digital transformation.
We've crafted everything from the brand strategy to its visual and verbal implementation; its entrepreneurial personality inspired the creation of an impactful identity – with symbols and supergraphs that capture the vibrant and up-to-date essence of the brand. The naming was also our creation – Oxygea refers to fresh, renewing and lasting ideas.
We've crafted everything from the brand strategy to its visual and verbal implementation; its entrepreneurial personality inspired the creation of an impactful identity – with symbols and supergraphs that capture the vibrant and up-to-date essence of the brand. The naming was also our creation – Oxygea refers to fresh, renewing and lasting ideas.
@CBA Latam Project Team
Design & Branding team
Luis Gustavo Bartolomei, Carolina Barruffini,
Caio Campana, luciano Semeria, Natália Azevedo.
Design & Branding team
Luis Gustavo Bartolomei, Carolina Barruffini,
Caio Campana, luciano Semeria, Natália Azevedo.
Account management
Camila Botelho & Sofia Lorenzo
Camila Botelho & Sofia Lorenzo
Artwork
Melissa Schiffini & Anderson Oliveira
Proofreader
Renato Storni
Proofreader
Renato Storni
A L L R I G H T S B E L O N G T O B R A S K E M ® A N D C B A B + G
