Over the years, the positioning and communication of the brand – created by entrepreneurs from Rio de Janeiro in 2002 – has gone through different moments. Its recent repositioning relies on the quality of its pure malt recipe with a key differentiator – the tropical flavour, tailored to the Brazilian taste and climate. Perceiving these pillars as Devassa’s strategic differentials, we set out to the challenging job of rebranding.
Luis Gustavo Bartolomei, Ricardo Oliveira, Alex Diniz, Guilherme Matos, Luciano Semeria, Artur Cunha, Bárbara Almeida, Carina Benitez, Marcella Mota, Gustavo Della, Thiago Tyska, Renato Storni, Bruna Andriotti.
ALL RIGHTS BELONG TO HEINEKEN® AND CBA B+G.
element emerging from the letter ‘D’, symbol of the brand mark. This is the new graphic representation of the unique flavor of the
Tropical Pure Malt beer.