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ITUBAINA - Rebranding
Nova identidade visual para reforçar real essência da marca
Apesar de nascida na década de 1950, Itubaína é uma eterna criança. Em um gole, seu sabor tradicional e marcante transporta pessoas de qualquer idade para a infância.
Ao longo dos anos, a marca passou por transformações, aumentou seu portfolio, ampliou sua oferta de versões e sabores, porém, sua essência se manteve. Assim, o desafio apresentado para nossa equipe foi evidenciar seu novo posicionamento de maneira a realçar seus ativos e sua identidade icônica, mantendo seu espírito inconfundível.
@CBA Latam Project Team
Luis Gustavo Bartolomei, Ricardo Oliveira, Artur Cunha, Samuel Profeta.
ALL RIGHTS BELONG TO HEINEKEN® AND CBA B+G.
Luis Gustavo Bartolomei, Ricardo Oliveira, Artur Cunha, Samuel Profeta.
ALL RIGHTS BELONG TO HEINEKEN® AND CBA B+G.
CLIENT: HEINEKEN
YEAR: 2020
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