Serie A
The visual identity of the most popular Italian “brand” achieves its synthesis in the logo summarising the values of Italian football: internationality, prestige, tradition and modernity, participation and spectacularity. A logo expressing the excellence of Italian football by means of a symbol well known to everyone: the stadium, which is symbolically made up of groups of fans hugging each other.
A main identity, which, besides guiding major corporate applications (literature, materials displayed on football fields), gives origin to applications for single competitions, with specific personalities and at the same time general consistency allowing for brand accord with the main sponsor.

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