Coca-Cola
The “Night”and “On the go” Coke promo operations represent two considerableconsumption opportunities.
Inthe 2008 Istitutional graphic format, several colored explosions andillustrated worlds came out from the "contour" (cokebottle).theseworlds were life expressions of youth; the real coke target.
TheCoca-Cola Company has always communicated his Brand with lots ofpromotional operations to get more visibility. Besides sportcompetitions and music events, its own identy is often associatedwith Christmas time.
For Christmas time 2007 Coca-Cola wanted tobrushed on the famous Sundblom illustrations giving to adv agenciesthe chance to rework them in their own promo campaigns.
The Coca-Cola Company has always communicated his Brand with promotional operations to get more visibility.
Besides sport competitions and music events, its own identy is often associated with christmas time.
For Christmas time 2007 Coca-Cola wanted to brushed on the famous Sundblom illustrations giving to adv agencies the chance to rework them in their own promo campaigns.

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