[PT]
Chandon Rosé é perfeito para celebrar o amor múltiplo e generoso de quem compartilha o prazer de viver. Com ele, cada momento ganha um tom especial. Sua cor rosada e sabor refrescante, levemente frutado, são perfeitos para distinguir ocasiões únicas.
Com base nisto, foi desenvolvida uma campanha 360º para promover Chandon Rosé no Dia dos Namorados, que incluía ações de ativação nos pontos de consumo, materiais no ponto de venda, redes sociais, embalagem temática e um gift associado ao consumo. O objetivo foi falar do amor de uma maneira mais abrangente para impactar um número maior de pessoas. A solução gráfica contempla uma grande colagem de objetos que contam histórias, revelam lembranças e trazem de volta sensações que se renovam.
[EN]
Chandon Rosé is perfect to celebrate the multiple and generous love of those who share the pleasure of living. With it, each moment gets a special tone. Its rosy color and refreshing taste, lightly fruity, are perfect for distinguishing unique occasions.
Based on this, a 360° campaign was developed to promote Chandon Rosé on Valentine's Day, which included activation at points of consumption, pos materials, social networks, thematic packaging and a gift associated with consumption. The goal was to talk about love in a more comprehensive way to impact more people. The graphic solution contemplates a great collage of objects that tell stories, reveal memories and bring back sensations that renew themselves.
[EN]
Chandon Rosé is perfect to celebrate the multiple and generous love of those who share the pleasure of living. With it, each moment gets a special tone. Its rosy color and refreshing taste, lightly fruity, are perfect for distinguishing unique occasions.
Based on this, a 360° campaign was developed to promote Chandon Rosé on Valentine's Day, which included activation at points of consumption, pos materials, social networks, thematic packaging and a gift associated with consumption. The goal was to talk about love in a more comprehensive way to impact more people. The graphic solution contemplates a great collage of objects that tell stories, reveal memories and bring back sensations that renew themselves.
[PT]
A campanha também foi adaptada mundialmente no ano de 2017, ganhando sua versão em inglês para países como a Índia, Rússia e Japão. Com a mesma essência, as letras foram adaptadas para o conceito de celebração e amor de cada país presente.
[EN]
The campaign was also worldwide adapted in 2017, winning its english version for countries like India, Russia and Japan. With the same essence, the letters were adapted to the concept of celebration and love of each country.
[EN]
The campaign was also worldwide adapted in 2017, winning its english version for countries like India, Russia and Japan. With the same essence, the letters were adapted to the concept of celebration and love of each country.
@CBA Latam Project Team
Luis Gustavo Bartolomei, Fernanda Varnum, Stefane Caroline, Luciano Semeria
Guilherme Matos, Fernanda Guimarães & Bruna Andriotti.
3D & illustrations by Carlos Sá
A L L R I G H T S B E L O N G T O M O Ë T & C H A N D O N A N D C B A B + G
Luis Gustavo Bartolomei, Fernanda Varnum, Stefane Caroline, Luciano Semeria
Guilherme Matos, Fernanda Guimarães & Bruna Andriotti.
3D & illustrations by Carlos Sá
A L L R I G H T S B E L O N G T O M O Ë T & C H A N D O N A N D C B A B + G